What I do!
Marketing Automation
Use Marketo, Salesforce, Campaign Monitor, dotMailer and MailChimp to create, manage, deliver and measure effective and personalised email, event, nurture, telemarketing, website and other digital marketing campaigns, based on market requirements and audience segmentation including size, sector and other demographics.
Marketing Campaigns
Drive, develop and manage targeted communications campaigns, from initial concept through to delivery and post-delivery evaluation.
Digital Marketing
Experienced in the use of web analytics tools, including Google Analytics, Google Webmaster Tools and other web tracking and management products. An experienced manager of Pay-Per-Click (PPC) and search engine marketing (SEM) campaigns, with a solid background in delivering website Search Engine Optimisation (SEO) programmes.
Video
Experience of delivering video content for customer testimonials, product promotions and 'how-to' tutorials.
Social Media
Highly proficient in the use of social media and the delivery of strategic campaigns and programmes.
Presentations
Creation and delivery of myriad web technology presentations and workshops at industry seminars, exhibitions and conferences, as well as various sales presentations using PowerPoint, Keynote and Prezi.
Telemarketing
Plan, recommend, manage and deliver telemarketing campaigns and initiatives to meet pre-agreed sales objectives to key performance indicators (KPIs).
Desktop Publishing
Proven experience and portfolio of brochures, leaflets, datasheets, direct mail and flyers using various desktop publishing packages, and then managing each project through to print and delivery.
Podcasts
Creation, recording and promotion of a local web agency's "Insights" podcast – a highly successful, streaming and downloadable audio programme providing subscribers with digital marketing advice. All available via the agency's website, Apple iTunes, Stitcher, Speaker and Soundcloud.
Market Research
Experience in performing qualitative and quantitative market research to identify trends and new business opportunities, as well as to understand the competitor environment through in-depth competitor analysis.
Copywriting
Experienced copywriter, penning copy for various websites, press releases, brochures, industry sector journals and magazines, plus many best practice blog articles and e-newsletters.
Event Management
Successfully delivered company events programmes, including company user groups, press launches, business exhibitions, seminars and workshops.
PR
A proven background in writing, publishing, distributing and managing press releases to targeted media and identified sector networks.
Websites
My Blog
PayPal – The Success Story of the Biggest Online Payment System in the World
A worldwide brand, PayPal are one of the greatest success stories of the internet age. Here’s a guest post infographic by our good friends at Pay-n-Play that shows their history, […]
Content Marketing Tools – Snip.Ly
Snip.Ly allows you to point to other people’s content and overlay your own messages on top. Great tool for content marketers or a step too far in using other people’s content […]
How to create a successful YouTube Channel
I am always delighted to include posts from guest writers. Our latest blog comes from my friends a WeAreTop10.com with their infographic about how to get started with your youTube channel, and […]
My Skills
With a wealth of marketing communications experience, through various roles within companies such as Fluke Corporation, RBS and BFI Optilas, serving the commercial, B2B and not-for-profit sectors, and my best practice articles and newsletters for NetXtra, has enabled me to become a respected advisor and commentator for both online and offline marketing communications.
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Some quick stats about me
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A message from me
This is my own website. It's very early days and there's still a whole load of content to get live, so please bear with me. My intention is to highlight my key marketing communications skills and demonstrate work I have done in the past. In the meantime, for more information, please email me at sean.greentree@btinternet.com. Thank you.Sean Greentree
I’m Everywhere!