Setting Goals in Google Analytics

Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels. This video explores the 5 main types of goals: Destination goals, Duration goals, Pages per Visit goals, Event goals and Smart goals.  Destination and Event goals: how they can be used to measure different types of objectives for both Business to Business and Business to Consumer organisations.

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Summary
Setting Goals in Google Analytics
Title
Setting Goals in Google Analytics
Description

This video explores the 5 main types of goals: Destination goals, Duration goals, Pages per Visit goals, Event goals and Smart goals. Destination and Event goals: how they can be used to measure different types of objectives for both Business to Business and Business to Consumer organisations.

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