Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts. This video walks you through what URL tracking code is and how to use it. Using the Google URL Builder set by step, you’ll see and understand each element of the tracking code including campaign source, medium and name. It also explores why it’s essential for email marketing and how you can integrate its usage into your social media efforts using the Hootsuite tool.
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