Can Delay in Website Loading Impact Your Conversions? The short answer is yes. If your web page has a very slow loading speed then there’s a great chance that incoming web traffic will deviate. Everyone in this world wants their work to be done fast and same applies to loading speed of web pages, thus any individual won’t wait patiently to get web page loaded over an expected time.
If you want to increase your conversions then decreasing your page load time is a must. Loading time plays an important role as there is a direct relationship between time and page abandonment chances.
One should understand that speed acts a catalyst for conversion; even a mere 1-second delay counts. There can be significant losses, even with a mere one-second delay. Speed can have a great effect, not only on your conversions but also on your sale and revenue. Thus increasing speed can have drastic changes.
Recent studies by Amazon and Walmart show that even if your website has a one second delay loading time then you can loose up to 17% of your customer satisfaction. You can also lose page views and conversions by 11% and 7% respectively.
Time is an important factor as users expect web pages to load in a maximum time of two seconds or less. A website takes a minimum average time of 7.72 seconds to load – this is almost four times the expected user limit. So having high-speed loading web pages is imperative. It helps your site get a better Google ranking and ultimately preserves the bottom line profits.
Here are a few tips which can help enhance your website page load speeds. The tips are simple and easy, and can be achieved with no technical expertise.
REDUCE THE ELEMENTS ON YOUR SITE
Any good web agency worth their salt will ensure that a site’s design is simple and thus cut the elements on your pages. Having an HTTP for every section and subsection causes loading delays. You can also combine multiple style sheets into a single one and also use CSS as an alternative for images.
LIMITED USE OF CACHING PLUGIN
A caching plugin can have a great impact on your loading speeds.
ADD AN INDEX
If you have an e-commerce website then this is one of the best options to consider when looking to increase your site’s loading speed. Indexing your data is beneficial as it guides the users and acts like a road guide. The index provides users with direct routes for navigation and often shortcuts for your data too.
CDN stand for Content Delivery Network. Making use of CDN can benefit your site a lot and can save up to 60% on bandwidth. CDN acts as a host for web files which are built in across a large number of servers around the world.
ORGANIZING YOUR DATA
Web speed can be increased by organising and tidying up your database. If you have a WordPress website, then make sure that you give special attention to organising and having an ordered database.
USING COMPRESSION TECHNIQUES
Reducing the bulk of information on your site can be done by using a range of compression techniques and tools. Website performance can be dramatically improved by using compression as it reduces HTTP performances.
REDUCE EDIT YOUR IMAGES
Reduction in your load timings can also be caused by cropping, reducing image colour depths and using the right file format. Formats such as JPEGs, PNGs and GIFs are all popular image file options A good agency can help you with images.