Nowadays it is not enough to have a beautiful looking, aesthetically pleasing website that attends to your clients’ needs. If you truly want your client to reap full benefits of the website, you need to make it equally alluring for the targeted audience, and the only way to do that is by starting a SEO campaign.
In layman terms, search engine optimization is a simple method to put website on the ‘map’ by increasing its visibility on search engine results page. Over the years, SEO has become a prime tool for online marketing agencies.
Below are some of the tips you can use to market you well-designed website you spent so much time developing. You may also incorporate some of these tactics to provide a better user experience to the end user.
The entire SEO campaign is based around your understanding and use of keywords. Wrong use of keywords and you will find yourself lost in the vast sea of results, far away from your desired market.
It is important to design a business model with realistic expectations before starting the campaign. Find your designated target area, for instance showing if you want to aim locally, nationally or globally. Once you sort this out, you can start working on it with the keywords.
Typically, you can insert around 3-4 keywords per page.
The navigation on your website should be search engine friendly, which means, that the search engine spiders should be able to crawl on it with utmost ease. Usually the website is deemed unfriendly if it uses images instead of texts for links. Make sure you address all your links and buttons based on text.
Images are often the most overlooked aspect of SEO, but that does not decrease its importance in the process. Images can work well with the website if you manage to keep the file size to a minimum (20-70 KB) with a resolution of 72dpi. Larger image sizes will drag your website to a slow standstill and shoo away visitors from your website.
The spiders cannot read an image file, but they can read the alt tags about the image. This helps with increasing the ranking of your website.
Social media in this day and age is hugely valuable for your SEO campaign. You can use social media to get in touch with your users, and interacting with them to build your brand’s reputation. Not only will it give you credibility but also gain you the trust of the community with ample exposure.
Link building can be an advantage when posting to social media. Websites like Facebook, Twitter, LinkedIn, Reddit are excellent sources to get shares and inbound links.