Use Marketo, Salesforce, Campaign Monitor, dotMailer and MailChimp to create, manage, deliver and measure effective and personalised email, event, nurture, telemarketing, website and other digital marketing campaigns, based on market requirements and audience segmentation including size, sector and other demographics.
Drive, develop and manage targeted communications campaigns, from initial concept through to delivery and post-delivery evaluation.
Experienced in the use of web analytics tools, including Google Analytics, Google Webmaster Tools and other web tracking and management products. An experienced manager of Pay-Per-Click (PPC) and search engine marketing (SEM) campaigns, with a solid background in delivering website Search Engine Optimisation (SEO) programmes.
Experience of delivering video content for customer testimonials, product promotions and ‘how-to’ tutorials.
Highly proficient in the use of social media and the delivery of strategic campaigns and programmes.
Creation and delivery of myriad web technology presentations and workshops at industry seminars, exhibitions and conferences, as well as various sales presentations using PowerPoint, Keynote and Prezi.
Plan, recommend, manage and deliver telemarketing campaigns and initiatives to meet pre-agreed sales objectives to key performance indicators (KPIs).
Proven experience and portfolio of brochures, leaflets, datasheets, direct mail and flyers using various desktop publishing packages, and then managing each project through to print and delivery.
Creation, recording and promotion of a local web agency’s “Insights” podcast – a highly successful, streaming and downloadable audio programme providing subscribers with digital marketing advice. All available via the agency’s website, Apple iTunes, Stitcher, Speaker and Soundcloud.
Experience in performing qualitative and quantitative market research to identify trends and new business opportunities, as well as to understand the competitor environment through in-depth competitor analysis.
Experienced copywriter, penning copy for various websites, press releases, brochures, industry sector journals and magazines, plus many best practice blog articles and e-newsletters.
Successfully delivered company events programmes, including company user groups, press launches, business exhibitions, seminars and workshops.
A proven background in writing, publishing, distributing and managing press releases to targeted media and identified sector networks.